Why this site looks like this.

A homepage video, a custom typeface and a set of scroll animations all cost money and all take time. We looked at the list and decided we would rather not build any of it.

So we made a decision that sounds like a joke and isn't: build the plainest website we could stand to look at, and spend the attention on the product instead.

This one is five pages of plain HTML and a single stylesheet. It uses the fonts already on your device. The pictures are the logo and three photographs of the actual tubes, shot on a white background with nothing else in the frame. No scenery, no props, no set. Nothing here loads from anywhere except this site.

That's the entire brief, and we're aware it took longer to explain than to build.

What we do spend on

Whole flower. No trim.

Whole flower goes into every pre-roll. Not shake, not trim, not the sweepings.

Hand-finished. Every single one.

Every joint in every tube is finished by hand. Ten to a pack, three products, no exceptions.

That's it.

Not the packaging. Not the flash. Not the marketing. Not this website.

That is the whole list, and it is the only place we'd like to be judged.

If you want the arithmetic, we published where every dollar of a 10-pack actually goes — including what this website costs, which is not very much.

What we'd say if pressed

A plain website is not the same as not caring. This page is typeset, it's readable at arm's length, the contrast passes, it works with a keyboard, and it respects your dark mode. Doing less carefully is different from doing less.

Who makes it

Shoestring Cannabis is one of the brands under Laniakea Brands. The other ones have nicer websites. That's fine — they're doing a different job.

Contact

Retailers, buyers and anyone with a question: info@shoestringcannabis.ca.